YUDASHKIN

YUDASHKIN

Visual Exploration

Visual Exploration

2025

2025

Rebrand, packaging and strategy for the international fashion house YUDASHKIN.
With the brand expanding into new global markets, this was the right moment to go through a complete rebrand. One that honors its heritage while setting the foundation for its next chapter.


A blurry background photo of a person with a text that says yudashkin.
A handwritten blue text that says yudashkin duplicated several times.
A design on a paper with a blue ilustration of flowers.
Design of a size label.

Reinterpretation of classical elements in a new light.

Component design of a product for a digital platform.
Letters and numbers in a serif font.

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements

A blue ilustration of a high-heeled shoe.
Two big letters with notes about the typography design.
A label text layout design.
A photo of a physical product.
A billboard in the street with a design of a handwritten blue text that says yudashkin duplicated several times.
A handwritten blue letter "y" duplicated several times.
A photo of a vase with a white label with sizes against a red background.

By drawing inspiration from the past and reinterpreting it in a fresh, contemporary, and artistic way, we create a bridge between heritage and modernity without falling in trends or empty design solutions.

Component design of a product for a digital platform with a blue ilustration of the product.
An ilustration of flowers with a text layout design.
Cover design to present a wedding colection.
Letters and numbers in a serif font.
Card design against a blurry photo of a person.
Text layout design on a card.
Design in a white paper with a photo of a handbag in the middle of the paper.
Logo yudashkin against a dark background.
Photo of plates with a layout design of colorful squares.
Layout design.
Text layout design for a new colection.
Layout design with a mix media of texts.

We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Card design with a blue organic ilustration of a sweater.
A studio photo of cups stacked one on top of another against a brown background.
Ilustrations of faces.
Layout paper design.
A photo of a bag that has a blue ilustration, the bag is standing on a leather sofa.
Showcase of an ilustration in a phone.
Blue organic ilustration with a text layout design.
A blurry background photo of a person with a text that says yudashkin.
A handwritten blue text that says yudashkin duplicated several times.
A design on a paper with a blue ilustration of flowers.
Design of a size label.

Reinterpretation of classical elements in a new light.

Component design of a product for a digital platform.
Letters and numbers in a serif font.

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements

A blue ilustration of a high-heeled shoe.
Two big letters with notes about the typography design.
A label text layout design.
A photo of a physical product.
A billboard in the street with a design of a handwritten blue text that says yudashkin duplicated several times.
A handwritten blue letter "y" duplicated several times.
A photo of a vase with a white label with sizes against a red background.

By drawing inspiration from the past and reinterpreting it in a fresh, contemporary, and artistic way, we create a bridge between heritage and modernity without falling in trends or empty design solutions.

Component design of a product for a digital platform with a blue ilustration of the product.
An ilustration of flowers with a text layout design.
Cover design to present a wedding colection.
Letters and numbers in a serif font.
Card design against a blurry photo of a person.
Text layout design on a card.
Design in a white paper with a photo of a handbag in the middle of the paper.
Logo yudashkin against a dark background.
Photo of plates with a layout design of colorful squares.
Layout design.
Text layout design for a new colection.
Layout design with a mix media of texts.

We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Card design with a blue organic ilustration of a sweater.
A studio photo of cups stacked one on top of another against a brown background.
Ilustrations of faces.
Layout paper design.
A photo of a bag that has a blue ilustration, the bag is standing on a leather sofa.
Showcase of an ilustration in a phone.
Blue organic ilustration with a text layout design.
A blurry background photo of a person with a text that says yudashkin.
A handwritten blue text that says yudashkin duplicated several times.
A design on a paper with a blue ilustration of flowers.
Design of a size label.

Reinterpretation of classical elements in a new light.

Component design of a product for a digital platform.
Letters and numbers in a serif font.

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements

A blue ilustration of a high-heeled shoe.
Two big letters with notes about the typography design.
A label text layout design.
A photo of a physical product.
A billboard in the street with a design of a handwritten blue text that says yudashkin duplicated several times.
A handwritten blue letter "y" duplicated several times.
A photo of a vase with a white label with sizes against a red background.

By drawing inspiration from the past and reinterpreting it in a fresh, contemporary, and artistic way, we create a bridge between heritage and modernity without falling in trends or empty design solutions.

Component design of a product for a digital platform with a blue ilustration of the product.
An ilustration of flowers with a text layout design.
Cover design to present a wedding colection.
Letters and numbers in a serif font.
Card design against a blurry photo of a person.
Text layout design on a card.
Design in a white paper with a photo of a handbag in the middle of the paper.
Logo yudashkin against a dark background.
Photo of plates with a layout design of colorful squares.
Layout design.
Text layout design for a new colection.
Layout design with a mix media of texts.

We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Card design with a blue organic ilustration of a sweater.
A studio photo of cups stacked one on top of another against a brown background.
Ilustrations of faces.
Layout paper design.
A photo of a bag that has a blue ilustration, the bag is standing on a leather sofa.
Showcase of an ilustration in a phone.
Blue organic ilustration with a text layout design.

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