Rebrand, packaging and strategy for the international fashion house YUDASHKIN. With the brand expanding into new global markets, this was the right moment to go through a complete rebrand. One that honors its heritage while setting the foundation for its next chapter.
Rebrand, packaging and strategy for the international fashion house YUDASHKIN. With the brand expanding into new global markets, this was the right moment to go through a complete rebrand. One that honors its heritage while setting the foundation for its next chapter.
Reinterpretation of classical elements in a new light.
The goal:
We had two main objectives with this rebrand: To reflect the internal transformation the brand was undergoing, merging all of its rich heritage with a more artistic and contemporary lens. And to prepare the brand for its next stage of global expansion.
Additional Information
Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.
Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.
Services
Strategy
Visual Identity Design
Website Design
Motion Graphics
Packaging
Creative Direction
Art Direction
Spatial Design
3D modeling
Year
2025