Project:

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VICTOR™

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VICTOR™

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2026

USA

Victor is a community created for like minded individuals, that was born through the lack of a high-protein coffee clean product lack in the market. So victor was born to fill that gap and to inspire all of it’s community to become the best version of themselves.

Turning self-improvement into an iconic lifestyle and a Design System

The goal:

We had a clear mission: Elevate healthy consumables with the curated aesthetics associated to cultural brands of tech and fashion, creating a community-first based brand to empower it’s members.

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Additional Information

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Services

  • Strategy

  • Visual Identity Design

  • Packaging

  • Creative Direction

  • Social Media Design

Year

2026

2026