Grupo HISPANO.

Visual Exploration

2025

A fresh new identity for Chilean real estate group, Grupo HISPANO. The brief was clear: redesign the logo to reflect strength, with a subtle connection to construction, all while drawing inspiration from Chillida’s work. So, we rolled up our sleeves and got to work, crafting a solution that checked all the boxes.

Text layout design in a white paper against a photo of an architectural space.

With this rebrand, Grupo HISPANO aimed to align their identity with their position in the market as one of the leading real estate groups in Chile and Latin America.

Brand Assets and Collaterals for Grupo HISPANO.

Two text layout design in different papers for Grupo Hispano.

Brand Assets and Collaterals for Grupo HISPANO.

With this rebrand, Grupo HISPANO aimed to align their identity with their position in the market as one of the leading real estate groups in Chile and Latin America.

Brand Assets and Collaterals for Grupo HISPANO.