Sofia Reyes BI Single.

Sofia Reyes BI Single.

Visual Exploration

Visual Exploration

2025

2025

Brand assets and visual explorations for Mexican artist and singer Sofía Reyes’s new single BI. We created a series of visuals and brand elements to accompany the launch of the single and its music video.


Banner design for BI, a project for Sofia Reyes.
A text that says Sofía Reyes with the brand color palette of yellows.

Crafting something timeless for a moment.

A photo of a vinyl record with a custom design made for the project BI by Sofía Reyes.
A layout design for Sofía Reyes' project inside a mobile mockup with a photo of two people in the background.

Known for her vibrant Latin-pop sound, global collaborations and upbeat, youthful energy, we designed an identity that felt both sensitive yet energetic.

Layout text design for Sofía Reyes' project.
Text layout design for a banner with a black and white photo of Sofía Reyes.
Text layout design with a photo of Sofía Reyes.

One of the biggest challenges we faced was developing an identity for something as ephemeral and temporary as a single, yet carried enough weight to last. Something timeless that could still live naturally within Sofia’s ongoing journey.

Text layout on a square white canvas.
Ilustration of a vinyl record in a square white canvas against a dark yellow background.
Wide text layout.
A photo of a customized plate for Sofía Reyes' project called BI.
Text layout design with big typography in gray and yellow.
Text layout design for for the credits of the musical project called BI by Sofía Reyes.
A text that says Sofía Reyes with the brand color palette of yellows.

Crafting something timeless for a moment.

A photo of a vinyl record with a custom design made for the project BI by Sofía Reyes.
A layout design for Sofía Reyes' project inside a mobile mockup with a photo of two people in the background.

Known for her vibrant Latin-pop sound, global collaborations and upbeat, youthful energy, we designed an identity that felt both sensitive yet energetic.

Layout text design for Sofía Reyes' project.
Text layout design for a banner with a black and white photo of Sofía Reyes.
Text layout design with a photo of Sofía Reyes.

One of the biggest challenges we faced was developing an identity for something as ephemeral and temporary as a single, yet carried enough weight to last. Something timeless that could still live naturally within Sofia’s ongoing journey.

Text layout on a square white canvas.
Ilustration of a vinyl record in a square white canvas against a dark yellow background.
A photo of a customized plate for Sofía Reyes' project called BI.
Text layout design with big typography in gray and yellow.
Text layout design for for the credits of the musical project called BI by Sofía Reyes.
A text that says Sofía Reyes with the brand color palette of yellows.

Crafting something timeless for a moment.

A photo of a vinyl record with a custom design made for the project BI by Sofía Reyes.
A layout design for Sofía Reyes' project inside a mobile mockup with a photo of two people in the background.

Known for her vibrant Latin-pop sound, global collaborations and upbeat, youthful energy, we designed an identity that felt both sensitive yet energetic.

Layout text design for Sofía Reyes' project.
Text layout design for a banner with a black and white photo of Sofía Reyes.
Text layout design with a photo of Sofía Reyes.

One of the biggest challenges we faced was developing an identity for something as ephemeral and temporary as a single, yet carried enough weight to last. Something timeless that could still live naturally within Sofia’s ongoing journey.

Text layout on a square white canvas.
Ilustration of a vinyl record in a square white canvas against a dark yellow background.
A photo of a customized plate for Sofía Reyes' project called BI.
Text layout design with big typography in gray and yellow.
Text layout design for for the credits of the musical project called BI by Sofía Reyes.

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