Project:

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Sofia Reyes BI Single.

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Sofia Reyes BI Single.

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2025

MEX

Sofia Reye’s came to us, to help her navigate her new identity, and the design of it’s new single and album. Visual Identity and packaging design.

Reinterpretation of classical elements in a new light.

The goal:

The goal was to represent the changing stage Sofia was currently facing. Craft an identity that could evolve with time, and a packaging design that reflected the spirit and vibe of the new album and single.

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Additional Information

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Inspired by the world of haute couture, we drew from its seemingly mundane yet essential elements. We reimagined how the brand’s hand-crafted heritage and rich history could be translated into a more contemporary and refined visual language across all its touchpoints, from clothing tags and printed materials to digital assets and social media.

Services

  • Visual Identity

  • Packaging Design

    Year

    2025

    2025