EIS Cafe is a restoration business that was expanding worldwide. Their identity felt outdated and they needed something new for the new levels they were reaching. An identity that felt fresh, international and that would connect with their audience.
Humanizing and approaching the international look
The identity blended international design approach elements such as a depurated typography selection and usage with hand-drawn elemts that humanize the brand.
To complete the identity we introduced elements that brought a fresh and unique character to the brand. A set of illustrations and the everyday use of hand-written touches that are so deeply tied to the culture of cafés.
Humanizing and approaching the international look
The identity blended international design approach elements such as a depurated typography selection and usage with hand-drawn elemts that humanize the brand.
To complete the identity we introduced elements that brought a fresh and unique character to the brand. A set of illustrations and the everyday use of hand-written touches that are so deeply tied to the culture of cafés.
Humanizing and approaching the international look
The identity blended international design approach elements such as a depurated typography selection and usage with hand-drawn elemts that humanize the brand.
To complete the identity we introduced elements that brought a fresh and unique character to the brand. A set of illustrations and the everyday use of hand-written touches that are so deeply tied to the culture of cafés.
